Google in talks to aquire Digg
This is another one of those stories that seems to come around once every few months, but this time it looks like it’s really happening. Reports have it that Google is in final negotiations with social-news aggregator Digg.com to be aquired for around $300 million.
Personally, besides the obvious large deposit from the Bank of Google(tm), I don’t see what Digg gets out of it. Hopefully Google is smart enough to leave the site alone, and let it make it’s money from ad revenue.
The last thing I’d like to see happen here is for Digg to be rolled into Google News, the sites are just too incompatible. Google news is great for aggregating news from the MSM, as well as the occasional high-profile blog. Digg is better at aggregating stories that are less attractive to a mainstream audience. The news there tends to focus more on the nerdy, with most stories skewing tech or politics, with a large amount being pop-culture nerd humor. Not to mention that Digg already has a large and vocal userbase that would undoubtedly be angered by a major shift in their favorite site.
I’m going to be watching this pretty closely, This could develop into a very interesting story.
Tags: Aquisition, Digg, Google, Google News